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We Help Charities Radically

Grow Their Fundraising.

Most nonprofits are raising more than five years ago but from fewer donors. That's not growth, that's squeezing the lemon harder. We rebuild the underlying engine to grow your fundraising: more donors in, fewer donors out, and more donors growing in their giving every year.

Generosity X is the fundraising growth partner for your nonprofit.

Most of your donors never give again. What if your donor experience changed that?

At Generosity X, we help you turn one gift into a lifetime of giving.

Planning
  • Annual Giving Fundraising Roadmaps
  • Strategic Planning Days
  • Bi-Monthly Reporting
  • Executive Coaching & Account Meetings
Web Strategy
  • Website Experimentation & Testing (CRO)
  • Website Personalization
  • Website Review & Strategy
Acquisition
  • Digital Advertising
  • Direct Mail Acquisition
  • List Building
  • Lapsed Reactivation Programs
  • Dedicated Emails & Sponsored Content
Retention
  • Direct Mail
  • Email
  • Campaign Landing Pages
  • Retargeting Packages
  • SMS/MMS Fundraising Programs
Cultivation
  • Integrated Donor Surveys
  • Legacy Programs
  • Postcards
  • Mid-Level Donor Programs
  • Monthly Donor Programs
Strategy wheel Planning Web Strategy Acquisition Retention Cultivation

Planning

  • Annual Giving Fundraising Roadmaps
  • Strategic Planning Days
  • Reporting & Analytics
  • Executive Coaching & Advisory

Our teams operate on the principle of “Teach First.” These are your donors and your fundraising program, and you should know exactly what we're doing and why. Always.

Everything we do is owned by you. Even when we're doing 98% of the heavy lifting, we share the frameworks, the data, and the reasoning behind every decision, so your team gets smarter every quarter we work together. Guides, not gatekeepers.

  • Discover

    A focused conversation to understand your program, your goals, and what is stopping your growth.

  • Map

    From there we map out a strategy. We work with organizations to build a Generosity Experience Roadmap: a marketing plan to help you understand your priorities, what to invest in, and real forecasts so you can see the ROI of the work ahead. Every GXR is backed by a money-back guarantee.

  • Grow

    We execute alongside your team: testing, integrating channels, and sharpening messaging. We work with organizations to help build capacity through training & development, or through full-service execution for high-growth organizations.

What Our Clients Say

"Generosity X and their team are total game-changers. They bring high-level, data-driven marketing expertise to a space that often relies on outdated methods, using modern brand-building to help charities cut through the noise. The team has an incredible knack for taking complex marketing tools and turning them into a joyful experience, ensuring campaigns don’t just get off the ground but actually scale exponentially. If you want a partner who truly understands the heart of giving while possessing the technical chops to deliver real results, Generosity X is truly the team you want in your corner."

Dr. Lyle Notice

Philanthropy & Marketing Associate Director

"We’ve been with Generosity X for a few years now, after transitioning from a long-standing agency relationship. What could easily have been a difficult process turned out to be seamless. From a client perspective, we’ve been consistently impressed by their professionalism, forward-thinking approach, and their ability to truly act as an extension of our team in meeting our fundraising needs. Their support is reliable, strategic, and proactive. It genuinely feels like we are working with some of the very best in the field."

Chelsea Dufort

Director of Marketing & Communications

"We've had the privilege of partnering with Generosity X since their early days, and it has been incredible to watch them grow while consistently delivering exceptional results. Their team has become a trusted extension of ours, bringing strategic insight, creativity, and a genuine commitment to our mission. Thanks to their expertise, our digital fundraising performance has grown significantly, and we're excited to continue expanding our partnership with them."

Angie Kelly

Vice President of Philanthropy

"My experience working with Matt and the team at Generosity X was outstanding! From the onset, Matt demonstrated a profound understanding of our needs and objectives. Generosity X expertise in conducting surveys for major gifts and legacy prospects greatly enhanced our fundraising strategy and approach. The platform was user-friendly, making it easy to navigate and execute the survey seamlessly. Their customer service deserves a special mention for their prompt and supportive responses to our queries and needs. Thanks to their detailed analytics, we gained valuable insights that made it easy to analyze, shape, and apply to our future efforts. Highly recommend Generosity X to any organization looking to elevate their fundraising through effective donor engagement!"

Kali Petropoulos

Director of Development

"GVFB has worked with the Generosity team for the past 3 years now. The relationship continues to get stronger and deeper. They are true partners, care intensely about our work and mission - and love a challenge. We have seen a massive increase in online revenue and off-the-charts return on ad spend which has encouraged GVFB to significantly increase ad budget to become more competitive in an increasingly crowded space."

Greg Douglas

Senior Director of Development

OUR IMPACT

We Have a Proven Track Record

82%

INCREASE IN
ONLINE REVENUE


Greater Vancouver Food Bank

36%

INCREASE IN
DIRECT MAIL REVENUE


L'Arche Canada

39%

INCREASE IN
NUMBER OF NEW DONORS


Saint John Regional Hospital Foundation

63%


INCREASE IN
ONLINE GIFTS


Welcome Hall Mission

19%


INCREASE IN
AGENCY REVENUE


Kelowna's Gospel Mission

35%

INCREASE IN
DIRECT RESPONSE REVENUE


Adventist Development and Relief Agency

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Your Growth Starts Here

Start with a Generosity Experience Roadmap: a real read on your donor file, the gaps costing you the most right now, and a 12-month plan with forecasted ROI. It's where a partnership begins, and it's backed by a money-back guarantee.