CONTACT US

Let's talk about where your program grows next.

We help nonprofits grow by improving how generosity is experienced, from the very first touchpoint to a partnership that lasts years. If you're after clearer direction, stronger numbers, or a smarter way to use what you already have, a conversation is a good place to start.

Calgary, Alberta

HOW WE USUALLY START

  • A conversation about your goals and what's getting in the way.
  • We work with you to review and build a strategy to improve your donor experience and grow your fundraising.
  • Clear next steps you can act on, whether you work with us or not.
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FREQUENTLY ASKED QUESTIONS

Your Questions, Answered

What exactly does Generosity X do?

We help nonprofit fundraising programs grow — so we help run direct mail & email campaigns, build monthly donor programs, help you acquire donors en masse, grow your number of legacy gifts, improve your website, etc. In short, we run marketing that grows your fundraising. We believe our success comes from designing generosity experiences, running disciplined testing across channels, and building the kind of strategic clarity that makes the next twelve months obvious instead of overwhelming. Most engagements start with a Generosity Experience Roadmap, then move into execution: web, acquisition, retention, cultivation, or the integrated whole.

Who do you work with?

Nonprofits and charities across North America. Most of the clients who work with us in a full-service capacity have over $5M in individual giving, but it largely depends on how aggressively an organization wants to grow. We also offer training and development programs for new fundraising (professional development) or smaller teams who want expertise but have limited budgets.

How is Generosity X different from other fundraising agencies?

We see our expertise shows up in three real different ways. First, most of our peers are jacks of all trades — designers or copywriters who became campaign people. We come at fundraising from the psychology and systems side first. Second, we don't hold clients captive. You own your platforms, your donors, and your data; we build into your stack, not ours. Third, we pair psychology with structured testing, so the work is evidence-led rather than opinion-led.

How do we get started?

Most engagements start with a short Discovery conversation. That usually isn’t a formal pitch, but more a real discussion about what you're trying to do and whether we're a fit. From there, the usual next step is a Generosity Experience Roadmap (GXR), a structured diagnostic and plan backed by a money-back guarantee. Everything else, web optimization, retention programs, acquisition, flows from that.

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What Our Clients Say

"Generosity X and their team are total game-changers. They bring high-level, data-driven marketing expertise to a space that often relies on outdated methods, using modern brand-building to help charities cut through the noise. The team has an incredible knack for taking complex marketing tools and turning them into a joyful experience, ensuring campaigns don’t just get off the ground but actually scale exponentially. If you want a partner who truly understands the heart of giving while possessing the technical chops to deliver real results, Generosity X is truly the team you want in your corner."

Dr. Lyle Notice

Philanthropy & Marketing Associate Director

"We’ve been with Generosity X for a few years now, after transitioning from a long-standing agency relationship. What could easily have been a difficult process turned out to be seamless. From a client perspective, we’ve been consistently impressed by their professionalism, forward-thinking approach, and their ability to truly act as an extension of our team in meeting our fundraising needs. Their support is reliable, strategic, and proactive. It genuinely feels like we are working with some of the very best in the field."

Chelsea Dufort

Director of Marketing & Communications

"We've had the privilege of partnering with Generosity X since their early days, and it has been incredible to watch them grow while consistently delivering exceptional results. Their team has become a trusted extension of ours, bringing strategic insight, creativity, and a genuine commitment to our mission. Thanks to their expertise, our digital fundraising performance has grown significantly, and we're excited to continue expanding our partnership with them."

Angie Kelly

Vice President of Philanthropy

"My experience working with Matt and the team at Generosity X was outstanding! From the onset, Matt demonstrated a profound understanding of our needs and objectives. Generosity X expertise in conducting surveys for major gifts and legacy prospects greatly enhanced our fundraising strategy and approach. The platform was user-friendly, making it easy to navigate and execute the survey seamlessly. Their customer service deserves a special mention for their prompt and supportive responses to our queries and needs. Thanks to their detailed analytics, we gained valuable insights that made it easy to analyze, shape, and apply to our future efforts. Highly recommend Generosity X to any organization looking to elevate their fundraising through effective donor engagement!"

Kali Petropoulos

Director of Development

"GVFB has worked with the Generosity team for the past 3 years now. The relationship continues to get stronger and deeper. They are true partners, care intensely about our work and mission - and love a challenge. We have seen a massive increase in online revenue and off-the-charts return on ad spend which has encouraged GVFB to significantly increase ad budget to become more competitive in an increasingly crowded space."

Greg Douglas

Senior Director of Development