We Obsess About Generosity.
Generosity X is a fundraising growth partner built on one belief: generosity is designed, not demanded. We bring together two things a lot of agencies treat as opposites, the rigor of data and experimentation and the art of real donor-experience design, and we use both to grow your fundraising.
OUR APPROACH
Most of the programs we see have real strength in them, but the channels are working in silos. The mail, the email, the ads, and the website each do their own thing instead of telling one story around the donor. Usually that isn't a talent problem. It's that no one inside has had the time to step back and connect the pieces.
THE RESULT
How do we help? You get a team that shows you what your donor data has been trying to tell you all along, and we teach as we build, so you stay the owner of your program the whole way through.
Our Story
Strategy First, Tactics Second
Most agencies are started by creatives. Designers or copywriters who became campaign people and eventually opened a shop. Generosity X came from a different starting line.
Matt's background is growth: the psychology of why people give, the systems that make giving compound, and the evidence that separates what works from what just feels right. Generosity X was founded to put that lens to work inside ambitious nonprofit programs, without the quiet dependency most agencies build in. Today we partner with growth-minded organizations across North America, and we measure our work the way you do: in donors retained and revenue grown.
THE FOUNDER
Hi, I’m Matthew Hussey, Founder of Generosity X.
My job is to help your team see what's actually in the way, then build the traction that grows your program.
I started Generosity X because I kept seeing the same pattern: talented teams under real pressure, doing serious work, but stuck inside fragmented programs and agency relationships that never left them stronger. I wanted to build the partner I wished existed. One that teaches as it builds, tests to get real clarity on what's working, and treats generosity as a human experience to design, not a transaction to optimize in isolation.
Get In Touch
THE GX TEAM
The People Behind Generosity X
Your team of fundraisers, strategists, data analysts, and creatives. This team is assembled deliberately to work alongside your team.
Geoff Mayo
Client Experience Manager
Melissa Fielding
Managing Director
Kyra Weidmark
Project Manager
MacKenzie Doherty
Client Experience Manager
Manoj Sharath Nandakishore
Project Manager
Kristina Jakeman
Sr. Client Experience Manager
Matthew Hussey
Chief Experience Officer (CXO)
Lyndsey Enyimu
Client Experience Manager
Megan Powell
Client Experience Manager
Our teams operate on the principle of “Teach First.” These are your donors and your fundraising program, and you should know exactly what we're doing and why. Always.
Everything we do is owned by you. Even when we're doing 98% of the heavy lifting, we share the frameworks, the data, and the reasoning behind every decision, so your team gets smarter every quarter we work together. Guides, not gatekeepers.
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Discover
A focused conversation to understand your program, your goals, and what is stopping your growth.
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Map
From there we map out a strategy. We work with organizations to build a Generosity Experience Roadmap: a marketing plan to help you understand your priorities, what to invest in, and real forecasts so you can see the ROI of the work ahead. Every GXR is backed by a money-back guarantee.
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Grow
We execute alongside your team: testing, integrating channels, and sharpening messaging. We work with organizations to help build capacity through training & development, or through full-service execution for high-growth organizations.
What Our Clients Say
"Generosity X and their team are total game-changers. They bring high-level, data-driven marketing expertise to a space that often relies on outdated methods, using modern brand-building to help charities cut through the noise. The team has an incredible knack for taking complex marketing tools and turning them into a joyful experience, ensuring campaigns don’t just get off the ground but actually scale exponentially. If you want a partner who truly understands the heart of giving while possessing the technical chops to deliver real results, Generosity X is truly the team you want in your corner."
Dr. Lyle Notice
Philanthropy & Marketing Associate Director
"We’ve been with Generosity X for a few years now, after transitioning from a long-standing agency relationship. What could easily have been a difficult process turned out to be seamless. From a client perspective, we’ve been consistently impressed by their professionalism, forward-thinking approach, and their ability to truly act as an extension of our team in meeting our fundraising needs. Their support is reliable, strategic, and proactive. It genuinely feels like we are working with some of the very best in the field."
Chelsea Dufort
Director of Marketing & Communications
"We've had the privilege of partnering with Generosity X since their early days, and it has been incredible to watch them grow while consistently delivering exceptional results. Their team has become a trusted extension of ours, bringing strategic insight, creativity, and a genuine commitment to our mission. Thanks to their expertise, our digital fundraising performance has grown significantly, and we're excited to continue expanding our partnership with them."
Angie Kelly
Vice President of Philanthropy
"My experience working with Matt and the team at Generosity X was outstanding! From the onset, Matt demonstrated a profound understanding of our needs and objectives. Generosity X expertise in conducting surveys for major gifts and legacy prospects greatly enhanced our fundraising strategy and approach. The platform was user-friendly, making it easy to navigate and execute the survey seamlessly. Their customer service deserves a special mention for their prompt and supportive responses to our queries and needs. Thanks to their detailed analytics, we gained valuable insights that made it easy to analyze, shape, and apply to our future efforts. Highly recommend Generosity X to any organization looking to elevate their fundraising through effective donor engagement!"
Kali Petropoulos
Director of Development
"GVFB has worked with the Generosity team for the past 3 years now. The relationship continues to get stronger and deeper. They are true partners, care intensely about our work and mission - and love a challenge. We have seen a massive increase in online revenue and off-the-charts return on ad spend which has encouraged GVFB to significantly increase ad budget to become more competitive in an increasingly crowded space."
Greg Douglas
Senior Director of Development
Your Growth Starts Here
Start with a Generosity Experience Roadmap: a real read on your donor file, the gaps costing you the most right now, and a 12-month plan with forecasted ROI. It's where a partnership begins, and it's backed by a money-back guarantee.