Five Places We Find Your Next Chapter of Growth
There are five areas where we help fundraising programs grow: Planning, Web Strategy, Acquisition, Retention, and Cultivation. Each one feeds the others, and most of the real gains come from connecting them around the donor rather than running them side by side.
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OUR SOLUTIONS
How We Help.
Planning
A lot of fundraising plans are really just calendars dressed up as strategy, a list of campaigns rather than decisions about what matters most. We work with your team to build a program that gets ahead of the donor instead of reacting to the calendar, one shaped around their journey rather than your send dates.
Web Strategy
Your website is your hardest-working employee. It's up late on December 31st and first to work on January 1st, and for most organizations it's the highest-traffic fundraiser on the team getting the least attention. We change that with ongoing testing and personalization, and when it's time to rebuild, we help you make sure the next version actually raises more rather than just looking better.
Acquisition
Here's something that surprises a lot of teams: how a donor first comes in tells you a lot about what they'll be worth over a lifetime. So we put real care into acquisition across print, digital, and SMS, reaching the right people and setting up the second gift. We'd rather bring in fifty donors who give again than five hundred who never come back.
Retention
Retention is where programs quietly grow or quietly shrink. If you lose a big share of your donors every year, the house file eventually catches up with you. The organizations that grow acquire well and then feed those new donors into a program built to keep them. We build the campaigns, journeys, and touchpoints that make donors feel like partners rather than prospects.
Cultivation
Mid-level, major, monthly, and legacy donors don't want to be processed. They want to be known. At this level, giving is somebody's outpouring of who they are, and it deserves a real relationship. We help you design the programs, moments, and communications that build genuine connection and grow long-term value without ever feeling transactional.
How We Engage
Generosity Experience Roadmaps (GXR)
Most our client engagements start here. We map your whole program (psychology, data, donor experience, performance) and hand you a plan: your biggest opportunities ranked, a roadmap you can test, and real growth forecasts. Backed by a money-back guarantee. The plan is yours, whether or not we ever build a thing.
Build My Roadmap
Website Optimization & Experimentation (CRO)
Your website should be your top fundraiser. We run a monthly testing program to lift conversion and online revenue, and the wins compound. Our clients see double digit and triple digit performance lifts across their online giving from our CRO program. And to prove its value, we offer a guaranteed ROI on our cost of services or your money back.
Optimize WebsiteDonor Acquisition
We help you acquire donors at a cost that makes program sense, with the feedback loops to know what's working, where to double down, and when to cut losses. We care as much about a donor's second gift as their first.
Grow Donor BaseDonor Retention / Direct Response
We design direct-response programs (mail, email, digital, SMS) that work together instead of competing for attention. The goal isn't to hit every donor on every channel. It's one integrated story, told in a human voice, so giving feels like a relationship instead of a transaction.
Improve Donor RetentionDonor Cultivation
Philanthropy should feel like partnership, not pursuit. We design programs that build lasting connections across mid-level, monthly, and legacy donors, so growth compounds through relationships instead of one-off campaigns.
Strengthen Donor Relationships
OUR ADVANTAGE
The HEARTS Framework: How We Design Donor Experiences That Drive Donor Engagement, Loyalty & Revenue.
One clear view of your donor experience. One clear path to improving it.
HEARTS is our diagnostic lens. Six dimensions that predict whether generosity will flow freely or quietly stall. The key is sequence: if the experience doesn't feel human, emotion won't land. If emotion doesn't land, action won't follow. If the giving moment isn't rewarding, the donor won't come back.
H
Human
What makes giving feel personal and relatable.
E
Emotion
What makes giving feel urgent and meaningful — without relying on guilt.
A
Action
What makes giving easy and intuitive.
R
Reward
What makes giving feel satisfying and memorable in the moment — not just afterwards.
T
Trust
What makes donors confident and invested for the long term.
S
Significance
What makes donors feel essential to the mission.
What Our Clients Say
"Generosity X and their team are total game-changers. They bring high-level, data-driven marketing expertise to a space that often relies on outdated methods, using modern brand-building to help charities cut through the noise. The team has an incredible knack for taking complex marketing tools and turning them into a joyful experience, ensuring campaigns don’t just get off the ground but actually scale exponentially. If you want a partner who truly understands the heart of giving while possessing the technical chops to deliver real results, Generosity X is truly the team you want in your corner."
Dr. Lyle Notice
Philanthropy & Marketing Associate Director
"We’ve been with Generosity X for a few years now, after transitioning from a long-standing agency relationship. What could easily have been a difficult process turned out to be seamless. From a client perspective, we’ve been consistently impressed by their professionalism, forward-thinking approach, and their ability to truly act as an extension of our team in meeting our fundraising needs. Their support is reliable, strategic, and proactive. It genuinely feels like we are working with some of the very best in the field."
Chelsea Dufort
Director of Marketing & Communications
"We've had the privilege of partnering with Generosity X since their early days, and it has been incredible to watch them grow while consistently delivering exceptional results. Their team has become a trusted extension of ours, bringing strategic insight, creativity, and a genuine commitment to our mission. Thanks to their expertise, our digital fundraising performance has grown significantly, and we're excited to continue expanding our partnership with them."
Angie Kelly
Vice President of Philanthropy
"My experience working with Matt and the team at Generosity X was outstanding! From the onset, Matt demonstrated a profound understanding of our needs and objectives. Generosity X expertise in conducting surveys for major gifts and legacy prospects greatly enhanced our fundraising strategy and approach. The platform was user-friendly, making it easy to navigate and execute the survey seamlessly. Their customer service deserves a special mention for their prompt and supportive responses to our queries and needs. Thanks to their detailed analytics, we gained valuable insights that made it easy to analyze, shape, and apply to our future efforts. Highly recommend Generosity X to any organization looking to elevate their fundraising through effective donor engagement!"
Kali Petropoulos
Director of Development
"GVFB has worked with the Generosity team for the past 3 years now. The relationship continues to get stronger and deeper. They are true partners, care intensely about our work and mission - and love a challenge. We have seen a massive increase in online revenue and off-the-charts return on ad spend which has encouraged GVFB to significantly increase ad budget to become more competitive in an increasingly crowded space."
Greg Douglas
Senior Director of Development
Your Growth Starts Here
Start with a Generosity Experience Roadmap: a real read on your donor file, the gaps costing you the most right now, and a 12-month plan with forecasted ROI. It's where a partnership begins, and it's backed by a money-back guarantee.